our story

Emma, founder of All Things Sweet. 

Emma’s baking journey begun like most kids, making My Little Pony cupcakes at home with her mum! This inspired her to bake scrumptious things that brought joy to others. Emma’s love for making things and art led her to complete a degree in Illustration from UCA university but unfortunately, shortly after graduating she developed symptoms of fibromyalgia which halted her creative career. She had to take office jobs instead, but started baking in her own time to express the creativity she was longing for.

Emma experimented with recipes late into the night in her wee kitchen in a little village in Hertfordshire. Her friends, family and colleagues were the test subjects for her latest creations. In 2017 Emma started selling her treats at local markets, pubs, weddings, and corporate events and All Things Sweet was born! The word got around and in 2020, the All Things Sweet commercial kitchen opened and their first wholesale customer was non other than Selfridges, supplying their range of treats to the 3 prestigious UK stores - first in Selfridges’ Birmingham, then Manchester Trafford and their flagship on London Oxford Street.

We are proud to still supply Selfridges, in addition to building local wholesale connections and supplying our local community with our tasty goodies, followed by the exciting launch of our web store in 2023.

The future looks bright here at All Things Sweet, I hope you join our journey by keeping track of our upcoming developments and, of course, our truly delicious treats!

With Love, Emma & The All Things Sweet Team